| Setting up a business model |
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Collaboration can lead to added value for the customer in different ways: because you have a broader product portfolio, because you can provide a unique service together, or because together you are big enough to set a market standard.
This value for the customer translates into extra sales and margin. The question is how you will share this with your alliance partner. Who will make the initial investment, if that is required? What if your partner suddenly has other priorities? Or if the market collapses? These and other questions are answered in a collective business model.  Elements of a business model according to the theory of Adrian Slywotzky The development of a collective business model is a combination of marketing strategy and negotiation. And then it helps to have someone present who has done it before. A few hours of discussion is usually enough. Please contact us for an appointment. |