What company is nowadays big enough to create a relevant position in the market in its own or to really excel? Alliances are an important way to stay ahead of the competition. This message we promote in as many ways as possible, including with lectures. 

Alfred Griffioen is a partner in Alliance experts and author of the books ‘Het Senseo-effect’ (The Senseo Effect) and ‘De Strategieversnelling’ (The Strategy Acceleration). In the lecture ‘Op zoek naar uw Senseo-effect’ (Seeking your Senseo effect), he takes you through all the aspects involved in collaboration or alliances. Why should you engage in a collaboration, how do you set up your business model, what needs to be in the contract? The development of the Senseo by Philips and Douwe Egberts is taken as an example. 

The lecture can also be offered in a more extensive form and as an in-company training. Please contact us for more information.