{"id":171,"date":"2026-06-30T16:34:46","date_gmt":"2026-06-30T16:34:46","guid":{"rendered":"https:\/\/allianceexperts.com\/listing-slotting-fees-2\/"},"modified":"2026-08-01T16:35:32","modified_gmt":"2026-08-01T16:35:32","slug":"listing-slotting-fees","status":"publish","type":"post","link":"https:\/\/allianceexperts.com\/tr\/listing-slotting-fees\/","title":{"rendered":"S\u00fcpermarketlerde slotting \u00fccretleri ve listeleme \u00fccretleri"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ancak, bu noktaya ula\u015fmak i\u00e7in bir \u00fccret \u00f6demeniz gerekecek ve pozisyon ne kadar iyi olursa, \u00fccret de o kadar y\u00fcksek olacakt\u0131r. Bu makale, bu konudaki temel ilkeleri \u00f6zetlemekte ve \u00fccretler hakk\u0131nda baz\u0131 bilgiler vermektedir. <\/p>\n\n<h2 class=\"wp-block-heading\">Bir listelemenin tan\u0131m\u0131<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>\u201cListeleme\u201d<\/strong>, bir perakende\/g\u0131da hizmetleri \u015firketinin belirli bir perakende kanal\u0131nda (\u00e7evrimd\u0131\u015f\u0131 veya \u00e7evrimi\u00e7i), belirli bir b\u00f6lgede ve perakende temsilcisi (Kategori M\u00fcd\u00fcr\u00fc, Perakende M\u00fcd\u00fcr\u00fc, Ma\u011faza M\u00fcd\u00fcr\u00fc, Sat\u0131n Alma Sorumlusu) taraf\u0131ndan belirlenen ma\u011faza veya ma\u011fazalarda, t\u00fcm bilgileri ald\u0131ktan ve k\u00e2r ile sat\u0131\u015f potansiyelini derinlemesine de\u011ferlendirdikten sonra bir \u00fcr\u00fcn\u00fcn veya \u00fcr\u00fcn grubunun perakende \u00fcr\u00fcn yelpazesine dahil edilmesidir.<\/p>\n\n<h2 class=\"wp-block-heading\">Slot \u00fccreti nedir?<\/h2>\n\n<p class=\"wp-block-paragraph\">Raf <strong>yerle\u015ftirme \u00fccreti<\/strong>, perakendecinin \u00fcr\u00fcn\u00fcn\u00fczde potansiyel g\u00f6rd\u00fckten sonra, baz\u0131 do\u011frudan maliyetleri (\u00f6rne\u011fin, tedarik\u00e7i kodu a\u00e7ma, kalite standartlar\u0131n\u0131 kontrol etme, BT sistemine kaydetme vb.) kar\u015f\u0131lamak i\u00e7in talep etti\u011fi para miktar\u0131\/\u00fccrettir. ancak esas olarak, perakendeci i\u00e7in (hem \u00e7evrimi\u00e7i hem de \u00e7evrimd\u0131\u015f\u0131) en k\u0131t ve de\u011ferli kaynak olan raf alan\u0131n\u0131n maliyetini kar\u015f\u0131lamak amac\u0131yla al\u0131n\u0131r.<\/p>\n\n<h2 class=\"wp-block-heading\">Raf yerle\u015ftirme \u00fccretleri, \u00fcr\u00fcn listeleme \u00fccretleri, raf yerle\u015ftirme indirimleri, rafta kalma \u00fccreti<\/h2>\n\n<p class=\"wp-block-paragraph\">Bunlar\u0131n hepsi, s\u00fcpermarket veya di\u011fer perakende sat\u0131\u015f noktalar\u0131n\u0131n raf alan\u0131n\u0131 en verimli \u015fekilde kullanmak istemelerinden kaynaklanan terimlerdir. Spesifik \u00f6l\u00e7\u00fctler de\u011fi\u015fiklik g\u00f6sterebilir, ancak temel ilke ayn\u0131d\u0131r: Bu, bir \u00fcr\u00fcn\u00fcn rafta yer almas\u0131n\u0131n ba\u015far\u0131s\u0131zl\u0131\u011f\u0131 veya ba\u015far\u0131s\u0131ndan do\u011fan risk ve f\u0131rsatlar\u0131n \u00fcretici ile perakendeci aras\u0131nda payla\u015f\u0131lmas\u0131na y\u00f6nelik bir y\u00f6ntemdir. <\/p>\n\n<h2 class=\"wp-block-heading\">Bir kategori y\u00f6neticisinin bak\u0131\u015f a\u00e7\u0131s\u0131<\/h2>\n\n<p class=\"wp-block-paragraph\">Bir perakende zincirinin kategori y\u00f6neticisi:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>A potential opportunity to select products for the categories assigned among about 500.000 SKUs<\/li>\n\n\n\n<li>She\/he needs to select products for a store that can keep only 1.000\/3.000 SKUs on the shelves for her\/his assigned categories (4.000 small smkt \u2013 10.000 medium \u2013 40.000 large)<\/li>\n\n\n\n<li>A shopper buys an average of 400 SKUs per year.<\/li>\n\n\n\n<li>A basket in a single shopping trip is composed by 30 \u2013 60 SKUs.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Ve bir kategori y\u00f6neticisi, piyasaya s\u00fcr\u00fclen<b> yeni <\/b><b>\u00fcr\u00fcnlerin<\/b> <b>yaln\u0131zca<\/b><b> %1\u2019inin <\/b> 1 y\u0131ldan fazla ayakta kalabildi\u011fini bilir\u2026<\/p>\n\n<h2 class=\"wp-block-heading\">Bir \u00fcr\u00fcn\u00fc listeye eklemek, ba\u015fka bir \u00fcr\u00fcn\u00fc listeden \u00e7\u0131karmak anlam\u0131na gelir<\/h2>\n\n<p class=\"wp-block-paragraph\">Bir perakende ma\u011fazas\u0131ndaki alan s\u0131n\u0131rl\u0131d\u0131r. \u00dcstelik bu alan zaten son derece verimli bir \u015fekilde kullan\u0131lmaktad\u0131r. Bu da, \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn raflarda yer almas\u0131n\u0131 istiyorsan\u0131z, kategori y\u00f6neticisinin yer a\u00e7mak i\u00e7in ba\u015fka bir \u00fcr\u00fcn\u00fc raflardan kald\u0131rmas\u0131 gerekti\u011fi anlam\u0131na gelir. Dolay\u0131s\u0131yla, listeleme \u00fccretini zaten \u00f6demi\u015f ancak \u00fcr\u00fcnleri yeterince sat\u0131lmayan ba\u015fka bir \u00fcreticiyi hayal k\u0131r\u0131kl\u0131\u011f\u0131na u\u011fratmak zorunda kal\u0131r.   <\/p>\n\n<h2 class=\"wp-block-heading\">Yerle\u015ftirme \u00fccreti tutarlar\u0131na ili\u015fkin \u00f6rnekler<\/h2>\n\n<p class=\"wp-block-paragraph\">Slot \u00fccretlerine ili\u015fkin kamuya a\u00e7\u0131k rakamlar neredeyse hi\u00e7 bulunmamaktad\u0131r, ancak bunlar internette bulunabilir:<\/p>\n\n<p class=\"wp-block-paragraph\">Slotting fees are on average \u20ac 1500 per SKU per store. <a href=\"https:\/\/traxretail.com\/nl\/blog\/snelle-gids-schapruimte-kosten\/\" target=\"_blank\" rel=\"noopener\">kaynak<\/a><\/p>\n\n<p class=\"wp-block-paragraph\">In general, the initial slotting fee for a new product is around $250-$1,000 per item per store. <a href=\"https:\/\/nielseniq.com\/global\/en\/insights\/education\/2022\/slotting-fees-and-slotting-allowances\/\" target=\"_blank\" rel=\"noopener\">kaynak<\/a><\/p>\n\n<p class=\"wp-block-paragraph\">For those products with slotting allowances, the average amount of slotting allowances (per item, per retailer, per metropolitan area) for all five categories combined ranged from $2,313 to $21,768, depending on the particular retailer and metropolitan area. <a href=\"https:\/\/www.ftc.gov\/sites\/default\/files\/documents\/reports\/use-slotting-allowances-retail-grocery-industry\/slottingallowancerpt031114.pdf\" target=\"_blank\" rel=\"noopener\">kaynak<\/a><\/p>\n\n<p class=\"wp-block-paragraph\">One Retailer\u2019s Documents set forth various prices ranging from a low of $500 for DSD items to a high of $10,000 for other categories, with slotting fees of approximately $6,500 for frozen and refrigerated items. <a href=\"https:\/\/www.ftc.gov\/sites\/default\/files\/documents\/reports\/use-slotting-allowances-retail-grocery-industry\/slottingallowancerpt031114.pdf\" target=\"_blank\" rel=\"noopener\">kaynak<\/a><\/p>\n\n<p class=\"wp-block-paragraph\">This retailer\u2019s slotting fees ranged from a low of $50 for some fresh bakery products to $10,000 per item for a particular division\u2019s grocery department. <a href=\"https:\/\/www.ftc.gov\/sites\/default\/files\/documents\/reports\/use-slotting-allowances-retail-grocery-industry\/slottingallowancerpt031114.pdf\" target=\"_blank\" rel=\"noopener\">kaynak<\/a><\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Case: Would you pay 10.000 Euro to \nhave your product on the shelves \nin 50 supermarkets abroad\nfor the next half year?\n<\/p>\n<\/blockquote>\n\n<p class=\"wp-block-paragraph\">H\u0131zl\u0131 T\u00fcketim Mallar\u0131 sekt\u00f6r\u00fcnde durum budur. Neden? Bir s\u00fcpermarket sat\u0131n alma m\u00fcd\u00fcr\u00fcn\u00fcn hesaplamas\u0131n\u0131 inceleyelim.  <\/p>\n\n<p class=\"wp-block-paragraph\">Kategorideki en az satan \u00fcr\u00fcn\u00fc inceliyor. Bu \u00fcr\u00fcn, 40 sentlik k\u00e2r marj\u0131yla bir ma\u011fazada g\u00fcnde 3 kez sat\u0131l\u0131yor. <\/p>\n\n<p class=\"wp-block-paragraph\"><b>Hadi hesaplayal\u0131m:<\/b><\/p>\n\n<ul class=\"wp-block-list\">\n<li>3 times<\/li>\n\n\n\n<li>40 cents<\/li>\n\n\n\n<li>times 50 supermarkets<\/li>\n\n\n\n<li>times 180 days<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">= 10.800 Euro (bu \u00fcr\u00fcn\u00fcn getirdi\u011fi gelir)<\/p>\n\n<p class=\"wp-block-paragraph\">\u00dcr\u00fcn\u00fcn\u00fcz hi\u00e7 sat\u0131lmazsa, sat\u0131n alma m\u00fcd\u00fcr\u00fcn\u00fcn \u00fcstlendi\u011fi risk budur. \u00dcr\u00fcn\u00fcn\u00fcz\u00fc piyasaya s\u00fcrmenin getirdi\u011fi zahmet ve bir ba\u015fkas\u0131n\u0131 hayal k\u0131r\u0131kl\u0131\u011f\u0131na u\u011fratman\u0131n yan\u0131 s\u0131ra. Bu a\u00e7\u0131dan bak\u0131ld\u0131\u011f\u0131nda, \u00f6demeniz gereken 10.000 avro \u2013 s\u00fcpermarket ba\u015f\u0131na sadece 200 avro \u2013 olduk\u00e7a makul bir rakamd\u0131r.  <\/p>\n\n<h2 class=\"wp-block-heading\">Peki, bir marka sahibi olarak ne yapabilirsiniz?\n<\/h2>\n\n<p class=\"wp-block-paragraph\">1.<b>Pazar ara\u015ft\u0131rmas\u0131 yap\u0131n<\/b><\/p>\n\n<p class=\"wp-block-paragraph\">Piyasada ba\u015fka kimlerin oldu\u011funu, fiyatlar\u0131n\u0131n ve konumland\u0131rmalar\u0131n\u0131n ne oldu\u011funu \u00f6\u011frenin. Hangi rakibin yerini alacaks\u0131n\u0131z? <\/p>\n\n<p class=\"wp-block-paragraph\">2.<b>Verilerinizi sunun<\/b><\/p>\n\n<p class=\"wp-block-paragraph\"><span>En ikna edici y\u00f6ntem, \u00fcr\u00fcnlerinizin di\u011fer \u00fclkelerdeki sat\u0131\u015f rakamlar\u0131n\u0131 g\u00f6stermektir.<\/span><\/p>\n\n<p class=\"wp-block-paragraph\">3.<b>Do\u011fru ki\u015filere ula\u015f\u0131n<\/b><\/p>\n\n<p class=\"wp-block-paragraph\"><span>Do\u011fru sat\u0131n alma y\u00f6neticilerini tan\u0131yan mevcut ba\u011flant\u0131lar\u0131n\u0131z\u0131 m\u00fcmk\u00fcn oldu\u011funca fazla kullan\u0131n.<\/span><\/p>\n\n<p class=\"wp-block-paragraph\">4.<b>Do\u011fru anla\u015fmay\u0131 yap\u0131n<\/b><\/p>\n\n<p class=\"wp-block-paragraph\">Sadece listeleme \u00fccretleri talep etmek yerine, markan\u0131z\u0131 g\u00fc\u00e7lendirecek reklam, numune da\u011f\u0131t\u0131m\u0131 ve di\u011fer yarat\u0131c\u0131 \u00e7\u00f6z\u00fcmler konusunda pazarl\u0131k yap\u0131n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Perakendeciler, raf alan\u0131, \u00fcr\u00fcn tan\u0131t\u0131m\u0131 ve promosyonlar i\u00e7in listeleme ve raf yerle\u015ftirme \u00fccretleri talep edebilir. Kanal k\u00e2r marj\u0131n\u0131z\u0131 ve lansman b\u00fct\u00e7enizi hesaplamadan \u00f6nce bu maliyetleri iyi de\u011ferlendirin. <\/p>\n","protected":false},"author":1,"featured_media":532,"comment_status":"open","ping_status":"open","sticky":false,"template":"single-export","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ihracat-makaleleri"],"_links":{"self":[{"href":"https:\/\/allianceexperts.com\/tr\/wp-json\/wp\/v2\/posts\/171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/allianceexperts.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/allianceexperts.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/allianceexperts.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/allianceexperts.com\/tr\/wp-json\/wp\/v2\/comments?post=171"}],"version-history":[{"count":5,"href":"https:\/\/allianceexperts.com\/tr\/wp-json\/wp\/v2\/posts\/171\/revisions"}],"predecessor-version":[{"id":666,"href":"https:\/\/allianceexperts.com\/tr\/wp-json\/wp\/v2\/posts\/171\/revisions\/666"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/allianceexperts.com\/tr\/wp-json\/wp\/v2\/media\/532"}],"wp:attachment":[{"href":"https:\/\/allianceexperts.com\/tr\/wp-json\/wp\/v2\/media?parent=171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/allianceexperts.com\/tr\/wp-json\/wp\/v2\/categories?post=171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/allianceexperts.com\/tr\/wp-json\/wp\/v2\/tags?post=171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}