{"id":171,"date":"2026-06-30T16:34:46","date_gmt":"2026-06-30T16:34:46","guid":{"rendered":"https:\/\/allianceexperts.com\/listing-slotting-fees-2\/"},"modified":"2026-07-01T19:23:45","modified_gmt":"2026-07-01T19:23:45","slug":"listing-slotting-fees","status":"publish","type":"post","link":"https:\/\/allianceexperts.com\/tr\/listing-slotting-fees\/","title":{"rendered":"S\u00fcpermarketlerde slotting \u00fccretleri ve listeleme \u00fccretleri"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ancak, oraya ula\u015fmak i\u00e7in bunun i\u00e7in \u00f6deme yapman\u0131z gerekecek ve pozisyon ne kadar iyi olursa \u00fccret de o kadar y\u00fcksek olacakt\u0131r. Bu makale prensipleri \u00f6zetlemekte ve \u00fccretler i\u00e7in baz\u0131 g\u00f6stergeler vermektedir. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bir listenin tan\u0131m\u0131<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Listeleme<\/strong>, bir perakende\/g\u0131da hizmeti \u015firketinin perakende teklifindeki bir \u00fcr\u00fcn\u00fcn\/\u00fcr\u00fcn hatt\u0131n\u0131n, t\u00fcm bilgileri ald\u0131ktan ve kar ve sat\u0131\u015f potansiyelini derinlemesine de\u011ferlendirdikten sonra bir perakende temsilcisi (Kategori M\u00fcd\u00fcr\u00fc, Perakende M\u00fcd\u00fcr\u00fc, Ma\u011faza M\u00fcd\u00fcr\u00fc, Al\u0131c\u0131) taraf\u0131ndan karar verilen belirli bir perakende kanal\u0131nda (\u00e7evrimd\u0131\u015f\u0131 veya \u00e7evrimi\u00e7i), b\u00f6lgede, ma\u011fazada\/ma\u011fazalarda tan\u0131t\u0131lmas\u0131d\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Slot \u00fccreti nedir?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Yerle\u015ftirme \u00fccreti<\/strong>, perakendecinin \u00fcr\u00fcn\u00fcn\u00fcz i\u00e7in potansiyel buldu\u011funda, baz\u0131 do\u011frudan maliyetleri (\u00f6rne\u011fin bir tedarik\u00e7i kodu a\u00e7mak, kalite standartlar\u0131n\u0131 kontrol etmek, BT sisteminde listelemek, vb) kar\u015f\u0131lamak i\u00e7in, ancak esas olarak bir perakendeci i\u00e7in (hem \u00e7evrimi\u00e7i hem de \u00e7evrimd\u0131\u015f\u0131) en k\u0131t \/ de\u011ferli kaynak olan alan maliyetlerini kar\u015f\u0131lamak i\u00e7in talep etti\u011fi para \/ \u00fccret miktar\u0131d\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Yerle\u015ftirme \u00fccretleri, listeleme \u00fccretleri, yerle\u015ftirme \u00f6denekleri, konaklamaya g\u00f6re \u00f6deme<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bunlar\u0131n hepsi s\u00fcpermarket veya di\u011fer perakende sat\u0131\u015f noktalar\u0131n\u0131n raf alanlar\u0131n\u0131 optimize etmek istemelerinin ad\u0131d\u0131r. Spesifik \u00f6l\u00e7\u00fctler de\u011fi\u015febilir, ancak prensip ayn\u0131 kal\u0131r: \u00fcretici ve perakendeci aras\u0131nda bir listelemenin ba\u015far\u0131s\u0131zl\u0131k\/ba\u015far\u0131 riskini\/f\u0131rsat\u0131n\u0131 payla\u015fman\u0131n bir yoludur. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Distrib\u00fct\u00f6rleri ve perakendecileri ikna etme konusundaki uzmanl\u0131\u011f\u0131m\u0131z\u0131 kullan\u0131n<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Uluslararas\u0131 pazarlama ve ortakl\u0131k uzman\u0131 <a href=\"https:\/\/allianceexperts.com\/alfred-griffioen\/\">Alfred Griffioen<\/a> \u2018den daha iyi kimse da\u011f\u0131t\u0131m ortaklar\u0131n\u0131 ikna edecek bir sunum haz\u0131rlaman\u0131za yard\u0131mc\u0131 olamaz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bir kategori y\u00f6neticisinin bak\u0131\u015f a\u00e7\u0131s\u0131<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bir Perakende Zincirinin kategori y\u00f6neticisi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Yakla\u015f\u0131k 500.000 SKU aras\u0131ndan atanan kategoriler i\u00e7in \u00fcr\u00fcn se\u00e7mek i\u00e7in potansiyel bir f\u0131rsat<\/li>\n\n\n\n<li>Kendisine atanan kategoriler i\u00e7in raflar\u0131nda yaln\u0131zca 1.000\/3.000 SKU bulundurabilen bir ma\u011faza i\u00e7in \u00fcr\u00fcn se\u00e7mesi gerekmektedir (4.000 k\u00fc\u00e7\u00fck \u2013 10.000 orta \u2013 40.000 b\u00fcy\u00fck)<\/li>\n\n\n\n<li>Bir m\u00fc\u015fteri y\u0131lda ortalama 400 SKU sat\u0131n al\u0131r.<\/li>\n\n\n\n<li>Tek bir al\u0131\u015fveri\u015f gezisindeki bir sepet 30 \u2013 60 SKU\u2019dan olu\u015fur.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ve bir kategori y\u00f6neticisi, piyasaya s\u00fcr\u00fclen<b> yeni <\/b><b>\u00fcr\u00fcnlerin<\/b> <b>yaln\u0131zca<\/b><b> %1 <\/b>\u2018inin 1 y\u0131ldan fazla hayatta kalabildi\u011fini bilir\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bir \u00fcr\u00fcn\u00fc listelemek di\u011ferini listeden \u00e7\u0131karmakt\u0131r<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bir perakende ma\u011fazas\u0131ndaki alan s\u0131n\u0131rl\u0131d\u0131r. Ve zaten tamamen optimize edilmi\u015f durumda. Bu, \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn raflarda yer almas\u0131n\u0131 istiyorsan\u0131z, kategori y\u00f6neticisinin yer a\u00e7mak i\u00e7in ba\u015fka bir \u00fcr\u00fcn\u00fc kald\u0131rmas\u0131 gerekti\u011fi anlam\u0131na gelir. Yani zaten listeleme \u00fccreti \u00f6demi\u015f olan ancak \u00fcr\u00fcnleri yeterince satmayan ba\u015fka bir \u00fcreticiyi hayal k\u0131r\u0131kl\u0131\u011f\u0131na u\u011fratmak zorunda. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Slotlama \u00fccreti y\u00fcksekliklerine \u00f6rnekler<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Slot \u00fccretleri konusunda kamuya a\u00e7\u0131k neredeyse hi\u00e7 say\u0131 yoktur, ancak bunlar internette bulunabilir:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yerle\u015ftirme \u00fccretleri ma\u011faza ba\u015f\u0131na SKU ba\u015f\u0131na ortalama 1500 \u20ac\u2019dur.  <a href=\"https:\/\/traxretail.com\/nl\/blog\/snelle-gids-schapruimte-kosten\/\" target=\"_blank\" rel=\"noopener\">kaynak<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Genel olarak, yeni bir \u00fcr\u00fcn i\u00e7in ilk yerle\u015ftirme \u00fccreti ma\u011faza ba\u015f\u0131na \u00fcr\u00fcn ba\u015f\u0131na 250-1.000 $ civar\u0131ndad\u0131r.  <a href=\"https:\/\/nielseniq.com\/global\/en\/insights\/education\/2022\/slotting-fees-and-slotting-allowances\/\" target=\"_blank\" rel=\"noopener\">kaynak<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yerle\u015ftirme \u00f6dene\u011fi olan \u00fcr\u00fcnler i\u00e7in, be\u015f kategorinin tamam\u0131 i\u00e7in ortalama yerle\u015ftirme \u00f6dene\u011fi miktar\u0131 (\u00fcr\u00fcn ba\u015f\u0131na, perakendeci ba\u015f\u0131na, metropolitan alan ba\u015f\u0131na), belirli perakendeci ve metropolitan alana ba\u011fl\u0131 olarak 2.313 ila 21.768 $ aras\u0131nda de\u011fi\u015fmektedir.  <a href=\"https:\/\/www.ftc.gov\/sites\/default\/files\/documents\/reports\/use-slotting-allowances-retail-grocery-industry\/slottingallowancerpt031114.pdf\" target=\"_blank\" rel=\"noopener\">kaynak<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bir Perakendecinin Belgelerinde, DSD \u00fcr\u00fcnleri i\u00e7in 500 $\u2019dan di\u011fer kategoriler i\u00e7in 10.000 $\u2019a kadar de\u011fi\u015fen \u00e7e\u015fitli fiyatlar ve dondurulmu\u015f ve so\u011futulmu\u015f \u00fcr\u00fcnler i\u00e7in yakla\u015f\u0131k 6.500 $\u2019l\u0131k slot \u00fccretleri belirtilmi\u015ftir.  <a href=\"https:\/\/www.ftc.gov\/sites\/default\/files\/documents\/reports\/use-slotting-allowances-retail-grocery-industry\/slottingallowancerpt031114.pdf\" target=\"_blank\" rel=\"noopener\">kaynak<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu perakendecinin slotting \u00fccretleri, baz\u0131 taze unlu mamuller i\u00e7in 50 $ gibi d\u00fc\u015f\u00fck bir rakamdan, belirli bir b\u00f6l\u00fcm\u00fcn market reyonu i\u00e7in \u00fcr\u00fcn ba\u015f\u0131na 10.000 $\u2019a kadar de\u011fi\u015fiyordu.  <a href=\"https:\/\/www.ftc.gov\/sites\/default\/files\/documents\/reports\/use-slotting-allowances-retail-grocery-industry\/slottingallowancerpt031114.pdf\" target=\"_blank\" rel=\"noopener\">kaynak<\/a><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u00d6rnek olay: \u00dcr\u00fcn\u00fcn\u00fcz\u00fcn \u00f6n\u00fcm\u00fczdeki alt\u0131 ay boyunca yurtd\u0131\u015f\u0131ndaki 50 s\u00fcpermarkette raflarda yer almas\u0131 i\u00e7in 10.000 Euro \u00f6der miydiniz?<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">H\u0131zl\u0131 T\u00fcketim Mallar\u0131 i\u00e7in ger\u00e7ek budur. Neden mi? Bir s\u00fcpermarket sat\u0131n alma m\u00fcd\u00fcr\u00fcn\u00fcn hesaplamalar\u0131n\u0131 takip edelim.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kategorideki en k\u00f6t\u00fc satan \u00fcr\u00fcn\u00fcne bakar. Bu \u00fcr\u00fcn bir ma\u011fazada g\u00fcnde 3 kez 40 sentlik bir marjla sat\u0131l\u0131yor. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Hesaplayal\u0131m:<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>3 kez<\/li>\n\n\n\n<li>40 sent<\/li>\n\n\n\n<li>\u00e7arp\u0131 50 s\u00fcpermarket<\/li>\n\n\n\n<li>\u00e7arp\u0131 180 g\u00fcn<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">= 10.800 Euro (bu \u00fcr\u00fcn\u00fcn getirdi\u011fi)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu, \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn hi\u00e7 satmamas\u0131 durumunda sat\u0131n alma m\u00fcd\u00fcr\u00fcn\u00fcn ald\u0131\u011f\u0131 risktir. \u00dcr\u00fcn\u00fcn\u00fcz\u00fc tan\u0131tman\u0131n ve bir ba\u015fkas\u0131n\u0131 hayal k\u0131r\u0131kl\u0131\u011f\u0131na u\u011fratman\u0131n zorlu\u011fu bir yana. Bu a\u00e7\u0131dan bak\u0131ld\u0131\u011f\u0131nda, s\u00fcpermarket ba\u015f\u0131na sadece 200 \u20ac olmak \u00fczere \u00f6demeniz gereken 10.000 \u20ac olduk\u00e7a ger\u00e7ek\u00e7i.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Peki bir marka sahibi olarak ne yapabilirsiniz?\n<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">1<b>. Pazar ara\u015ft\u0131rmas\u0131 yap\u0131n<\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pazarda ba\u015fka kimlerin oldu\u011funu, fiyatlar\u0131n\u0131n ve konumlar\u0131n\u0131n ne oldu\u011funu bilin. Hangi rakibin yerini alacaks\u0131n\u0131z? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2<b>. Verilerinizi sunun<\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span>En ikna edici olan\u0131, \u00fcr\u00fcnlerinizin di\u011fer \u00fclkelerdeki sat\u0131\u015flar\u0131n\u0131 g\u00f6stermektir.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3<b>. Do\u011fru ki\u015filere ula\u015f\u0131n<\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span>Do\u011fru sat\u0131n alma y\u00f6neticilerini tan\u0131yan mevcut ba\u011flant\u0131lar\u0131n\u0131z\u0131 m\u00fcmk\u00fcn oldu\u011funca kullan\u0131n.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">4<b>. Do\u011fru anla\u015fmay\u0131 yap\u0131n<\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sadece listeleme \u00fccretleri yerine markan\u0131z\u0131 g\u00fc\u00e7lendirecek reklam veya \u00f6rnekleme ve di\u011fer yarat\u0131c\u0131 \u00e7\u00f6z\u00fcmler \u00fczerinde pazarl\u0131k yap\u0131n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hepimiz \u00fcr\u00fcnlerimizin herhangi bir s\u00fcpermarket, bakkal, eczane veya b\u00fcy\u00fck ma\u011fazan\u0131n raflar\u0131nda tam g\u00f6r\u00fcn\u00fcr olmas\u0131n\u0131 isteriz. Bu, sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131racak ve \u00fcr\u00fcn\u00fcn\u00fcze hak etti\u011fi stat\u00fcy\u00fc kazand\u0131racakt\u0131r.<\/p>\n","protected":false},"author":1,"featured_media":532,"comment_status":"open","ping_status":"open","sticky":false,"template":"single-export","format":"standard","meta":{"footnotes":""},"categories":[3,31],"tags":[],"class_list":["post-171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-export-articles","category-ihracat-makaleleri"],"_links":{"self":[{"href":"https:\/\/allianceexperts.com\/tr\/wp-json\/wp\/v2\/posts\/171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/allianceexperts.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/allianceexperts.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/allianceexperts.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/allianceexperts.com\/tr\/wp-json\/wp\/v2\/comments?post=171"}],"version-history":[{"count":3,"href":"https:\/\/allianceexperts.com\/tr\/wp-json\/wp\/v2\/posts\/171\/revisions"}],"predecessor-version":[{"id":535,"href":"https:\/\/allianceexperts.com\/tr\/wp-json\/wp\/v2\/posts\/171\/revisions\/535"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/allianceexperts.com\/tr\/wp-json\/wp\/v2\/media\/532"}],"wp:attachment":[{"href":"https:\/\/allianceexperts.com\/tr\/wp-json\/wp\/v2\/media?parent=171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/allianceexperts.com\/tr\/wp-json\/wp\/v2\/categories?post=171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/allianceexperts.com\/tr\/wp-json\/wp\/v2\/tags?post=171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}