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A new chapter
Alliance experts is
on pause
In the past 15 years we have helped many companies engage in international collaboration. We are taking a break with our commercial services, developing new knowledge and collaboration tools, this time for the health care sector.
Preserved knowledge
Relevant export content stays available.
Selected high-value articles on distribution economics, partnerships and international marketing will remain online here. Also our distributor-readiness self-assessment tool remains available.
Convince a potential distributor, web shop or retailer to work with you
Getting a new distributor depends on two things: finding him and convincing him to work with you. There are many ways to identify potential distributors: online, through trade shows or even through…
Main trends in serious gaming and business simulations
How serious games create value through realistic decisions, feedback, collaboration and measurable learning rather than entertainment alone.
How to structure and motivate an international distributor
A practical framework for distributor incentives, responsibilities, targets and review moments.
How distributor-ready is your export plan?
Use the self-assessment for practical reflection.
The next step
Alfred Griffioen is exploring new models for collaboration
Alfred is currently conducting PhD research at Radboud University Medical Center into collaborative business models for prevention in healthcare. Read more…
Over time, this website will grow into a knowledge base around that work: how organisations can create, distribute and sustain shared value when prevention depends on collaboration.
Open access book
Creating Profit Through Alliances
Alfred’s English-language book explains how alliances accelerate strategy, create additional value and use ten different business models to distribute that value between partners.
It includes practical cases from companies such as Philips, KLM, SAP and Capgemini, along with guidance on the legal structure of collaboration.
