Export articles

Sales agents can open a foreign market without taking ownership of your products. Their commission should reflect the work, risk and support required to create and close sales.

International expansion often requires a local partner. Compare distributors, agents, franchisees and licensees to choose the model that fits your market, product and level of control.

Typical distributor margins range from 3% to 30%, but the right percentage depends on channel costs, commercial risk, sales volume and each partner’s contribution.