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How serious games create value through realistic decisions, feedback, collaboration and measurable learning rather than entertainment alone.

A practical framework for assessing demand, positioning, distribution and launch economics when introducing food products in France.

Partnerships can be used for developing innovative products, for getting new channels towards your clients, or to acquire economies of scale.

A foreign sales agent is an entity or person acting as a foreign representative for a local business. An individual or firm that serves as a foreign representative for a domestic supplier and seeks sales in the foreign country for the supplier.

The e-commerce market in the Netherlands is dominated by a small number of players, depending on the category. Shipping goods within Europe is easy.

Finding clients and developing your business abroad is always a challenge. Selling in a country that you are not familiair with is always harder and takes more time than setting up sales in your home country.

If you plan to expand you company abroad, you will also have to take into account the investments that go along with it. A new market entry may easily costs you 100,000 USD in investments, let alone the working capital.

If you want to invest your money in the development of new markets, it it wise to do some research first in the countries where you want to be active.

If you want to export to new markets, then you first need to select the right countries to do business in. This can be a country where you get enquiries from, but it is wise to look broader.

An important aspect when planning a new market entry is to forecast the revenue that you can expect in the first years when entering a new country.