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If you are going to invest in a company with international expansion plans, you want to make sure that their product or service has good chances of being successful in the countries where you have ambitions.

If you plan to expand you company abroad, you will also have to take into account the investments that go along with it. A new market entry may easily costs you 100,000 USD in investments, let alone the working capital.

Once you have a strategy on how to enter a new market, you can start estimating the expected revenue and related costs. This is the basis for your Return on Investment calculation.

A back-to-back agreement is an easy to conclude form of partnership, mostly used if you work together on one specific project. The parties remain independent, no new legal entity is created.

If you want to sell your products or services in a new market, you will need to invest in setting up your distribution and marketing. You may also have to adapt, certify or import your product first.

Getting a new distributor depends on two things: finding him and convincing him to work with you. There are many ways to identify potential distributors: online, through trade shows or even through customs databases.

A practical framework for distributor incentives, responsibilities, targets and review moments.

Retailers may charge listing and slotting fees for shelf space, product introductions and promotions. Understand these costs before calculating your channel margin and launch budget.

A clear market-entry strategy defines where to compete, how to reach customers and which investments to make before entering an unfamiliar foreign market.

A capable distributor can provide broad market coverage without the cost of building a local sales organisation. The challenge is finding, assessing and motivating the right partner.